Ann Handley says, “Marketing is impatient.

We want more leads, more brand recognition, more social shares.

We want a fatter pipeline, fuller funnel, more ideas, and (often) more credit. And we want it now.

I get that. (I’m impatient, too.)

Yet, ironically, the companies that will have the biggest marketing wins this fall won’t get there by going faster. Instead, they will get there by… wait for it… slowing down“.

Slow Marketing: How to Deliver Faster Results by Slowing Down

MarketingProfs

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