‘What is faceted search and why should marketers care?’ – Econsultancy
Ben Davis says, “What is faceted search and why is it so important?
By looking at some examples, let’s examine this trend and how it could impact on future user experience and digital strategy.
Changing definitions of faceted search
Traditionally, faceted search is another name for faceted navigation, known predominately in our industry from ecommerce user interfaces.
As Wikipedia puts it, ‘faceted search enables users to navigate a multi-dimensional information space by combining text search with a progressive narrowing of choices in each dimension.’
But, as championed in recent talks from Tom Anthony, Head of R&D at Distilled, faceted search is also being used to describe the rise of faceted information within the search engine results themselves“.
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