Brandon Leibowitz says, “The fight to become a top-ranking site in search engines had compelled many site owners to play dirty for a few years. From paid links and keyword stuffing to spam comments and invisible text, people used to manipulate their techniques in such a way that they’d be guaranteed one of the top-ranking positions in search engines. However, changes in Google’s algorithms have ensured that sites making use of these techniques will get penalized and delisted. With these changes, site owners can now ensure better ranking with the help of healthy, white hat SEO techniques.

At the same time, playing it clean comes with its own set of consequences, as it gets much more difficult for sites to get ranked in search engines. This is where influencer marketing comes into play. Influencers help in raising brand awareness and promoting products more effectively than paid advertising. Influencers can also prove to be a boon for your SEO efforts. (highlight to tweet) Take a look at some of the most significant impacts influencer marketing has on your SEO.3

1. Influencers Help Build a Diverse and Strong Link Profile1

The quality of your link profile has a huge impact on your search engine ranking. Your link profile comprises of backlinks and internal links alike. According to a study conducted by Moz, the quality and authority of sites that link to you are among the top search engine ranking factors. This means you’ll need to earn links from high-authority domains relevant to your site, but that’s not an easy thing to do”.

3 Ways Influencer Marketing Impacts Your SEO

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