‘8 Common Ways You’re Wasting Space in Your Sales Emails’ – HubSpot
Aja Frost says, “Mark Twain once said, “I didn’t have time to write you a short letter, so I wrote you a long one instead.”
Getting your point across in as few words as possible takes time and effort. But it’ll pay off: According to an analysis of more than 40 million emails, the most effective were between 50 and 125 words.
Wondering how you can cut your messages down to this length? Here are the most common ways you may be wasting space.
1) Being Too Wordy
Make your sentences as short as possible. If your prospect struggles to get your point, they’ll probably stop reading”.
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