‘Are You Making Any of These 6 Marketing Mistakes?’ – Entrepreneur
Darrah Brustein says, “I recently hit a wall in one of my businesses, recognizing that I was making some critical marketing mistakes. But until that moment, I hadn’t realized that I myself was an offender. Credit the power of networks: I had the perfect contact in mine to help me fix the error of my ways and stop making the (common) mistakes I was making.
Enter Margo Aaron, founder of That Seems Important, a site that explores the intersection of marketing, psychology and entrepreneurship (because she herself is an expert in each of these arenas).
“I’ve always been curious about what makes people tick, what motivates behavior, and why we do the things we do,” Aaron told me. After she completed graduate school at Columbia and went into marketing, she became what she calls a “defacto translator” between academia and the real world. “I started my consulting practice shortly thereafter and continued to ‘translate’ psychological research into marketing and eventually business,” Aaron said”.
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