Anna Johansson says, “Bored customers are bad news for your business. If consumers are basically falling asleep reading your blog content, they’re not going to stick around long enough to share it or tell their friends, let alone buy your products.

Content can be an incredible advantage for your marketing campaign if you use it correctly. According to research, 57 percent of marketers reported customer content as their top marketing priority.

This is a direct result of the fact that 78 percent of consumers will trust your organization if you provide custom content with the intent of building good relationships. But can you do that if your content isn’t engaging, exciting, and interesting to your customers? Probably not.

If you’re seeking real engagement through your blog posts, then you must keep consumers interested. On the other hand, if your content seems to be driving customers away, here are some helpful tips:

1. Write Longer Posts

Long-form blog posts generate nine times more leads than short-form blog posts, according to research from Curata. Typically, posts above 750 words are better for engaging readers”.

Bored Customers? 20 Ways to Spice Up Your Business Blog Content

Business.com

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