‘Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers’ – Marketing Land
Barry Levine says, “Marketers will need to transform from campaigns to real-time, continuous interaction with customers via intelligent agents.
So says Forrester Research VP and Principal Analyst Brian Hopkins, co-author (with Adam Silverman) of a new Forrester Research report, The Top Emerging Technologies to Watch: 2017 to 2021 ($499 for individual purchase).
It’s about the top 15 developing technologies that will help businesses become more customer-obsessed over the next years.
Forrester is obsessed with customer-obsession, which it says is essential to a modern brand and which is characterized by several key principles. According to the research firm, such a customer-focused company is led by insights from and about customers, responds quickly and is thoroughly connected everywhere. The report chose 15 technologies for their impact on companies employing these principles.
For marketers, real-time interaction management — one of the 15 – involves the strategizing, analysis, creation and administration of the many intelligent agents that will increasingly populate our lives”.
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