‘How One Organization Engages Over 3 Million on Global Stage’ – CMI
Andy Vale says, “It’s no surprise that the World Economic Forum (WEF) has racked up nearly 3 million Twitter followers. Over its 45-year history, WEF has convened business, political, and social leaders to solve the world’s most complex challenges — from sustainable development and international trade, to food security and access to health care.
What does an agenda-setting organization like WEF do to foster dialogue with its audience and keep them engaged? And how does an organization accustomed to engaging world leaders and influencers reach out to the public to share its message? I spoke to Henry Taylor, social media producer at the World Economic Forum, to find out how his team integratessocial strategy into their world-famous meetings (such as the annual gathering of global leaders at Davos, Switzerland), and how they engage and activate a diverse mix of Twitterusers across the globe”.
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