’20 Examples of Social Proof in Action’ – HubSpot
Ellen Bartolino says, “Social proof is the idea that consumers will adapt their behavior according to what other people are doing. It makes sense, right? When we see a line of customers waiting to eat at a restaurant or a photo of a celebrity drinking a certain brand of coffee, it lends an air of gravitas and quality to the product, doesn’t it?
But there’s more to it than that. In fact, according to Buffer, there are actually five different types of social proof:
1) Expert Social Proof
Expert social proof is when an industry thought leader or influencer approves of your product. This could take the form of them blogging, posting on social media, or being quoted or photographed as a product user.
2) Celebrity Social Proof
Celebrity social proof typically takes the form of a celebrity using a product and promoting it on social media or in public. This form of social proof is especially meaningful if the endorsement is unpaid”.
Comments are closed.
