‘4 Ways Your Sales Team Can Help Your Content Marketing’ – CMI
Ann Smarty says, “I have noticed a serious disconnect in businesses today. There is no “us” anymore, no connection between one department and another.
Oh, sure, you may have the best team-management platform, and have task-setting and in-team communication down to an art. But is every member of your team regardless of department working with all you have provided to get the best possible results?
The biggest gap exists between sales and content marketing. The two should go together like peanut butter and jelly, yet they don’t.
Nothing will better arm your content marketing department than interaction with people who talk directly to the audience on a daily basis”.
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