‘Sales Follow-Up Emails the Pros Use’ – HubSpot
Emma Brudner says, “Much thought leadership is dedicated to the art of selling: pitching, presenting, closing, building trust, developing a relationship, and a myriad of other skills. But showing off these talents depends on getting on prospects’ calendars in the first place.
That’s when active selling skills get put on ice, and reps have to flex their follow-up email or phone call muscles instead.
Following up is an art in its own right. While persistence is a key component, messaging is perhaps even more critical. Prospects are bombarded with emails and other tasks competing for their attention. The question then becomes, how can reps write a note that stands out enough to garner a response?
We asked five sales experts for their most effective follow-up email templates. Some are simple and others more complex, but all have been tested by the best”.
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