‘Snapchat Is Adopting Facebook’s Ad Targeting Strategy’ – Entrepreneur
Lesya Leu says, “Snapchat keeps stepping on Facebook’s toes by introducing new and powerful ad targeting features.
The network took society by storm, especially its younger segments. Like every major social platform, Snapchat built a large following base, then invited advertisers to the feast. It comes as no surprise that now Snapchat is trying to monetize this huge user base. Average users are already moaning and groaning, but native advertising is the reality for most of the popular apps we use every day.
The new feature, called Snap Audience Match, allows marketers to target users based on an email address or mobile device ID. For now, at least, Snapchat is trying to protect personal information and anonymity.
Another feature, called Snapchat Lifestyle Categories, allows advertisers to target people based on the types of videos they watch. Of course, the list would not be complete without “Lookalikes,” a targeting algorithm that will pick costumers based on certain similarities and characteristics of existing audience”.
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