‘3 Ways Webinars Might Be Stalling Your Business From Growth’ – Entrepreneur
Kimanzi Constable says, “The first thing you probably do when you wake up in the morning is to check your email. I know some people avoid their phones and email in the mornings, but most entrepreneurs check. We want to know what’s going on, and use part of that information to plan our days.
Lately, there’s a common trend. There are at least a few emails about a webinar someone is putting on. The copy does what it’s supposed to do; it makes you want to sign up. In your mind, you know this person wants to sell you something, but a part of you wonders if you could take in the free training and ignore the sale.
I’m guessing you’ve attended at least a few webinars in your time. Some were probably terrible, but you did learn a thing or two on others. The main problem with webinars today is all the hype surrounding them and the fact that most will contribute to your information overload. Now, I want it to be perfectly clear that this post isn’t meant to bash webinars per say. It is written to make you think long and hard before you sign up for one because of who’s hosting it or what they’re advertising.
1. You already have the knowledge.
Webinar opt-in forms, Facebook ads and three video series all make webinars sound like they’re the missing piece to reaching the next step in your business — they’re not. They can be, but only if it helps your next steps”.
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