‘4 Ways to Improve Personal Branding Using Facebook Live’ – Entrepreneur
Pratik Dholakiya says, “Andy Warhol was right when he speculated that everyone would have the opportunity to be famous. If you have any doubt, peruse YouTubeand check out one of the fastest growing incubators for digital celebrities and monetized self-made brands. Entrepreneurs like Michelle Phan who parlayed her talent for cosmetic design into co-founding the popular subscription brand Ipsy, and millions more around the world.
While YouTube has maintained supremacy as the channel where personal branding creates Internet sensations and monetized income, there are an estimated 81 million videos published in the community. Is it even possible to be heard on YouTube with the volume of noise and proliferation of content? Enter the next wave of video branding; Facebook live stream.
1. Personal branding opportunity.
Consumers are constantly presented with different types of advertorial content throughout the day. Digital natives, or viewers that are constantly plugged-in and engaging with content”.
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