‘4 Ways Your Sales Team Can Help Your Content Marketing’ – Marketing Land
Tim Peterson says, “It’s finally happening.
Starting today — four months after announcing it would do so — Twitter will no longer count photos, videos, polls and quoted tweets against the 140-character limit for normal tweets. Promoted Tweets are a different story.
Any photos, videos, polls and quoted tweets included Promoted Tweets created using Twitter’s ad dashboard will still count against the 140-character limit, but there is a loophole: if a brand posts a tweet organically first and then runs it as a Promoted Tweet, those media attachments won’t count, giving the brand more room for text in its ad.
But even in organic tweets, people, including brands and publishers, won’t be able to overload their tweets with an unlimited number of photos and videos. According to Twitter’s updated developer documentation, tweets are still limited to four photos or 1 GIF or 1 video”.
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