Ben Davis says, “We’re getting to the part of the year where people start to moan about tinsel appearingalready in stores.

Retail was ever this way – preparation is everything.

Here are five search marketing tips for the holiday season, to get ahead of the game.

1. Prepare landing pages early like Currys, and keep them year-round

Many retailers make mistakes with their seasonal landing pages, whether for Christmas, Hannukah or Black Friday.

When we looked at UK Black Friday retailers in mid-November 2015, Littlewoods and Richer Sounds were making basic errors.

Richer Sounds had a 410 error – their landing page had been removed earlier in the year, but was still listed in Google”.

Five simple search marketing tips to prepare for the holiday season

Econsultancy