Aja Frost says, “Customization and personalization aren’t the same thing. Technically, any email can be personalized by adding basic details about your prospect like their name and company.

Personalization is better than a truly generic email, but it’s not enough. Buyers can tell the difference between a canned template and an email that’s specifically written for them — and they’re far more receptive to the latter.

Crafting a unique email shows your prospects they’re worth your time and energy, and increases its relevance to their needs. As a result, they feel more valued and are more likely to take action.

The Challenge of Customization

When a LeadGenius sales rep customized the subject lines of his prospecting emails, his open rate went from 37% to 86%. Meanwhile, the Rocketbolt sales team saw a 10-15% uplift in response rates after they began personalizing their email content”.

How to Double Your Email Open Rates Using This 3-Step Process

HubSpot

Sharing is caring