‘3 Customer Research Tactics to Help Content Creation’ – CMI
Tom Whatley says, “As a marketer, you likely have a comprehensive marketing stack at your disposal — tools to help create compelling content, promote it, etc.
But which tools help you understand the challenges of your audience? Companies that focus on their customers are 60% more profitable than “non-customer-centric” companies according to Deloitte.
Similar results can apply to customer-centric content.
These three tactics will help yield information from your customers. You’ll understand their needs, challenges, and what they want to learn about.
Then you can take that insight and turn it into conversion-driven content. Let’s dig in.
1. Look at your website visitors
Users visiting your website, app, or online store are a gold mine of insight. What better place to look for content ideas than your own users?”.
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