‘5 Proven Tips to Keep Leads Engaged With Retargeting’ – HubSpot
Gregory Kennedy says, “Sometimes a prospect comes to your website, finds exactly what they want, and makes a purchase. This post is not about these people. This post is about the vast majority, who visit your site a few times. They also visit other sites and comparison shop.
They mull over the decision to buy something — researching, searching, reading, and thinking. This post is about these prospects. The people who just need a little nudge to get them over the finish line.
We know from research that on average it takes six touches before a prospect converts. So the obvious question most marketers should be asking is, how do you keep these people engaged?
Use Retargeting to Bring Potential Customers Back
Retargeting is a method of digital advertising that aims to entice users back to an advertiser’s site after they have left”.
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