‘Four tips to shape mobile marketing strategy’ – Econsultancy
Nikki Gilliland says, “Today, 29% of companies agree that a mobile marketing strategy is essential for effectively engaging consumers.
Our latest Mobile Marketing Best Practice guide delves into how this can be achieved.
Here are four tips taken from the report:
Build an always-on presence
In our smartphone-obsessed society, the traditional marketing funnel – awareness, consideration, purchase, loyalty – no longer applies.
Instead of a one-size-fits-all message, marketers need to be there in the moments that really matter.
Google calls these ‘micro-moments’, and essentially, they are the times when consumers naturally look to their smartphones to find or discover information”.
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