‘How To Get Old Content Ranking Better’ – Small Business Trends
Ann Smarty says, “Do you ever look at a piece of content and feel a sad swell of nostalgia? It did so well back then, when it was first published.
Maybe it even hit viral status. But the ravages of time did their dirty work, and before you know it the traffic has dropped off to nothing.
The online community has moved on to the next big thing, leaving your content lonely and gathering digital dust.
How to Revive Old Content
Re-Packaging For New Content
The usual recommendation is to re-package old content and create something new. For the record, I am 100% in favor of doing this. It is a great way to extend your ideas and get the most out of every single piece you publish.
Re-packaging your content includes:
- Creating more blog posts from the original idea to expand on that idea.
- Making slideshows that give the basic points”.
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