‘How to Use Content to Create Trust With Users’ – Entrepreneur
Sujan Patel says, “Q: How can an online publication startup create trust with its users?
A: We’re creating more content than ever these days and with the rise of companies getting smart on content marketing the volume is just going to go up. There’s so much content out there from bloggers, companies and online publications, so how do you stand out from the crowd? How do you build an audience and how do you earn their trust?
These are some of the most common questions I get asked when it comes to content and the answer is always the same: be unique, entertaining and memorable.
Let me break this down:
Being unique
You can cover the exact same topic but have a unique take and be considered completely unique. The Hustle is a perfect example as they grew to 1 million monthly visitors in about a year. They cover similar stories on entrepreneurship and startups but their angle and voice is 100 percent unique. Buzzfeed, Mint, The Verge and Uncrate are other great examples”.
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