Aaron Agius says, “As much as I love content marketing, when I look around at the sheer number of people using it, I’m reminded of another frenzy that didn’t end well — the dot-com bubble.

Remember when everyone and their cat was launching a company or selling a domain name for tens of thousands of dollars?

Until it came crashing down.

There’s a lot of buzz about whether the same thing will happen to content since we’ve gone from only the early adopters embracing it to every HVAC business and nail salon jumping on the content bandwagon”.

Will the Content Bubble Burst? What’s Next?

Content Marketing Institute

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