‘6 Ways to Boost Sales With AdWords Expanded Text Ads’ – Entrepreneur
John Lincoln says, “Expanded text ads (ETAs) are here and marketers everywhere are jumping in to take advantage. You should too. If you’re unfamiliar with ETAs, they offer almost 50 percent more ad text that you can use to reach people in your target market.
Unsurprisingly, the expanded format is designed specifically for mobile users. According to Google’s own research, “longer ad headlines are more useful to mobile users because they provide additional information about your business before they click your ad.”
In fact, as of October 26, 2016, you will be required to create ETAs. AdWords will no longer allow you to create or edit standard text ads, so now is a good time to master the art of advertising with longer text. Here are some tips to help you.
1. Create a superior call to action.
With ETAs, you get 30 characters in each of the two headlines and another 80 characters in the description text. That’s a world of opportunity for one or more calls to action. Some people like to put the CTA in the description, usually at the very end. Experiment with what works best for your brand. The point is, you’ve got extra characters for a CTA. Use them wisely”.
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