‘How To Increase Referral Traffic And Get More Leads’ – HubSpot
Gregory Kennedy says, “Most marketers have one goal in common: increasing the amount of traffic to their website. There are various tactics for accomplishing this goal including search engine optimization (SEO), pay per click advertising (PPC), blogging, social media marketing, etc. The problem is that SEO takes times, PPC is expensive, Google is becoming oversaturated with blog content, and social media has always had a problem proving ROI.
One often overlooked tactic that can potentially have the greatest impact is referral traffic. So, what is referral traffic and how can you use it to generate more leads?
What Is Referral Traffic?
Visitors that come to your website from sites other than the major search engines are considered referral traffic. When someone clicks a link on a website or social network and is then taken to another site, tracking software, such as Google Analytics or HubSpot, counts that visitor as referral traffic. The originating website is called the “referrer” since it refers traffic from one website to the other”.
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