‘Millennials something Snapchat something something’ – MarketingSherpa
Daniel Burstein says, “Skeptical Millennials (defined as ages 18-34) are a notoriously hard-to-reach demographic for marketers. But a new social media outlet can help – Snapchat.
For experienced marketers unfamiliar with Snapchat, it’s like direct mail, in that you can send messages to potential customers with images. But it’s like weird direct mail that disappears after 24 hours. Because it was sent by a magician or something? No one knows for sure.
But we do know that means you should send heaps of snaps to your customers when you chat. Send snaps constantly and without pause, so they can never escape your product. Just keep ruthlessly going after customers like your company is the shark in Jaws.
Spoiler alert: you’re gonna need a bigger budget.
Just kidding.
At MarketingSherpa Summit 2017 in Las Vegas, one of the featured speakers will be Scott Dikkers, co-founder and former owner and editor-in-chief of the notorious news satire publication, The Onion. Which got us thinking … what would MarketingSherpa look like if it were written by the editors ofThe Onion?”.
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