‘The customer experience revolution requires advertising with purpose’ – Econsultancy

Ben Davis says, “Whether you are in marketing and advertising or product design and management, it is impossible to avoid the term ‘customer experience’.

The two words litter agency pitches, vendor websites, trade press and conferences and, increasingly, job titles.

Improving customer experience is not a novel concept, but it has become more important as digital technology has increased competitive pressure in almost every market.

Aaron Dignan, investor and writer, puts it as follows:

“As products and the means to create them have become digitized (often referred to as software eating the world), production capability has grown more accessible and portable”.

The customer experience revolution requires advertising with purpose

Econsultancy