Tony Messer says, “Do you offer services to other businesses in your area? Maybe you’re an Accountant, a Printer or a Training Company.

If you do then I’m sure you don’t need me to tell you that it’s competitive out there. And that means that if you want a consistent flow of new inquiries coming into your business then one thing you need to be sure of is a high ranking website.

But what exactly does it take to have a high ranking website?

Well, recently we did some research on B2B websitesto identify what are the most important factors that determine a high ranking. So here are the four proven and practical steps that you can take today to become the dominant B2B business in your area.

1. Tighten Up Your Metatags

The most important difference that we identified between the Best in Class websites that had a top three ranking was that they included the Industry and the Location in the Page Title Element. Meta tags are the HTML code on your website that helps Google interpret the content of each page. Of these, the most important one is the Page Title Element followed by the Meta Description“.

Back to Basics: 4 Simple Changes That Will Transform Your B2B Website Ranking

Business.com

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