‘Seven Ways Newsletter Marketing Still Works for Professional Services Providers’ – MarketingProfs

Steve Klinghoffer says, “Marketing rules and tactics for providers of professional services (such as accountants, attorneys, physicians, and dentists) are often different from those for product and service marketers.

Because reputation is everything for professionals, their most effective marketing programs use a dignified tone—and a modest frequency. Moreover, the audience for providers of professional services tends to be averse to gimmicky messages.

Content is foremost

No matter how rapidly the marketing world changes—how quickly our tactics and tools evolve—some things remain the same: Quality content that educates and otherwise has an impact is certainly not outmoded.

Nowhere is that truer than in the marketing of professional services—and it is a key driver of the ongoing relevance and effectiveness of newsletter marketing”.

Seven Ways Newsletter Marketing Still Works for Professional Services Providers

MarketingProfs