Ann Smarty says, “Ecommerce marketers are already starting to go through their Holiday marketing checklist — that is, if they’re smart. Because they know, as you should, it’s never too early to start planning.

Holiday Marketing Checklist

Avoid Abandoned Shopping Carts by Using Mobile Wallets

The use of mobile wallets continues to grow exponentially. It’s got to be consumer-friendly to the nth degree to avoid massive checkout abandonment. Just look at the league third party payments are in:

  • Apple Pay is coming to the mobile web by December.
  • Amazon Payments is rolling out new third-party payment apps that make purchasing easier than falling off a cyber log.
  • PayPal Credit is just about cornering the market for mobile large-ticket items.

Don’t Forget Mobile Attribution

Mobile attribution is a keystone to marketing success this year. Are you able to connect your mobile spend with meaningful non-mobile results? Financial results? The big boys, like Walmart and Target, are already geared up for that. What are you waiting for?”.

Your 13 Point Holiday Marketing Checklist to Boost Sales

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