‘5 Common SEO Schemes That Will Burn You’ – Entrepreneur
Jayson Demers says, “One of the things I like most about search engine optimization (SEO) is the diversity of different approaches it offers that can work for it. You don’t have to use a one-size-fits-all, cookie cutter approach, and in most cases, you can’t.
Still, there are some approaches that almost never work, to the point of being counterproductive or destructive for most brands that attempt to wield them. Why are they still around? Some of them are obsolete practices, serving as remnants of strategies that used to work; in these cases, companies may not realize that search engines and best practices have changed. Others are the product of wishful thinking, created by a logic that on the surface seems sound, but doesn’t reflect reality.
Following these five approaches will almost certainly burn you, so stay away from them at all costs:
1. Keyword stuffing
Keywords are a somewhat divisive issue in the SEO world, with some people arguing that keywords are no longer a relevant consideration, while others claim they still have value for audience targeting and performance evaluation”.
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