Sean Donnelly says, “Last week we hosted Get With The Programmatic 2016 (GWTP), a conference designed to demystify programmatic and examine some of the technology steering its use cases.

A key theme that came up several times throughout the day was what marketers require to get started.

If you are a Marketing Director and you’ve heard how your competitors are benefitting from programmatic and aren’t sure where to get started, you might find these suggestions from the GWTP panellists helpful.

The key insight here is that all speakers emphasised the importance of people, skills and procedures above technology.

1. Knowledge

Marketers need to understand the programmatic ecosystem and the different use cases involved.

Shamless plug: Econsultancy’s CMO’s Guide to Programmatic has a whole chapter on understanding the programmatic ecosystem”.

Getting started with programmatic? Here are some tips from the experts

Econsultancy

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