Stavros Vichos says, “It’s absolutely vital that your business’ online presence is Search Engine Optimized to help generate new leads.

However, achieving organic search success is an ongoing battle, and Google’s business listing tools have thus far not made it easy for SMEs.

There have been many confusing name changes (Google Local, Google+ Local, Maps Listing, Google My Business) and new versions come with new sets of information requirements.

The latest and greatest iteration is Google My Business (GMB), it’s free for any business to claim their listing. It’s more user-friendly than it might seem at first glance and allows you to create a business profile that includes a Google Maps listing and appears in search results when customers use a relevant search term with a location keyword”.

Google My Business for SMEs: 4 Tips on How to Use it And Boost Sales

Business.com

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