‘Predictive Marketing Analytics and The Link to Customer Engagement Action’ – Forrester Blogs
Allison Snow says, “Since 73% of companies understand the business value of data and aspire to be data-driven, but just 29% confirm that they are actually turning data into action – it’s not a leap to suspect that organizations are at risk of collecting data without deploying them in ways that support deeper customer engagement.
This concept – linking insights to action – is an example of a mission-critical imperative that transcends client roles. Consider:
- In Combine Systems Of Insights and Engagement For Contextual Marketing, Rusty Warner sets the stage for marketers that while systems of insight embed intelligence into contextual marketing, it’s systems of engagement that orchestrate customer experiences.
- In Digital Insights Are The New Currency Of Business, Brian Hopkins and Ted Schadler instruct CIOs to prioritize insights-driven actions as highly as data itself – and urge them to build systems of insight to turn data into action”.
Predictive Marketing Analytics and The Link to Customer Engagement Action
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