‘Voice Search Strategy: What Marketers Need to Know Now’ – HubSpot
Amanda Zantal-Wiener says, “When you wear white, do you inevitably spill something all over yourself?
I do. So when I had sushi at work last week, it wasn’t long before I was frantically yelling, “Siri, how can I get soy sauce out of white pants?”
Thank goodness for voice search, am I right?
Although, here’s the thing about voice search: According to the 2016 State of Inbound report, a huge number of marketers are making SEO their #1 priority. That’s great. But how does voice search fit into that strategy? Are marketers even thinking about it yet?
While it’s certainly gaining popularity — the search engine Bing, for example, says that 25% of its queries are voice searches — it’s clear that this technology is still a work in progress. But that doesn’t make it any less important.
As people use voice search differently, the way they search in general is evolving. So how should marketers be thinking about it — especially when information and research are still limited? Let’s figure out how we got here, and where we are now”.
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