Sujan Patel says, “It’s no secret that visual content is powerful. Numerous studies show that our ability to recall information increases significantly when it’s presented as an image rather than plain text.

That’s why infographics, despite the fact that they are everywhere, are still effective when done well.

What that means, as summarized by Jeff Bullas, is that an infographic (and visual content as a whole) should:

  • Blend seamlessly into the user experience
  • Fit the platform used to share it
  • Offer genuine value — never an aggressive attempt to sell
  • Be bite-sized — quick and easy to consume”.

11 Smart Marketing Examples That Nail Visual Content

Content Marketing Institute

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