‘2 Essential Elements of Irresistible Content’ – Copyblogger
Brian Clark says, “I once asked on social media:
What’s your biggest challenge when creating compelling content?
I didn’t treat it as a poll with various challenges. I wanted pure, unfiltered responses.
And the number one answer was:
Keeping it original and interesting.
So, let’s talk about that today.
Meaning + fascination
The two elements that lead to reader engagement, social media sharing, and the “gotta have it now” impulse are meaning and fascination. But you knew that from the subhead”.
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