‘3 Surprising Lessons From Building 26,000 Links’ – MOZ
Kelsey Libert says, “The Fractl team has worked on hundreds of content marketing projects. Along the way, we’ve kept track of a lot of data, including everywhere our client campaigns have been featured, what types of links each campaign attracted, and how many times each placement was shared.
While we regularly look back on our data to evaluate performance per campaign and client, until now we’d never analyzed all of these data in aggregate. After combing through 31,000 media mentions and 26,000 links, here’s what we found.
Most marketers assume that if they build links on high-authority sites, the shares will come. In aWhiteboard Friday from last year, Rand talks about this trend. BuzzSumo and Moz analyzed 1 million articles and found that over 75 percent received no social shares at all. When they looked at all links – not just articles – this number rose to around 90 percent.
We (wrongfully) assumed this wouldn’t be the case with high-quality links we’ve earned. It turns out, even the majority of our links on sites with a high Domain Authority (DA) didn’t get any social shares:
- 52 percent of links with a DA over 89 received zero shares.
- 50 percent of links with a DA over 79 received zero shares”.
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