Jacob Warwick says, “Many people jump into content marketing because they were inspired by all the success stories and case studies they read. You know what I’m talking about, the content marketing for content marketing.

But while content marketingseems straightforward, actually measuring its success can be challenging in practice. Customer journey mapping, attribution modeling, and segmentation can help you improve and more accurately measure your content marketing efforts.

1. Identify and document content goals with customer journey mapping

Before getting into the more technical aspects of measuring your content, it’s paramount that you create clear goals for benchmarking purposes. Without a system of measurement, you won’t be able to make data-informed decisions — and that’s simply no good”.

3 Tips to More Accurately Measure Your Content Effort

Content Marketing Institute

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