Allie Freeland says, “We hear about business visibility online all the time. All the big terms start to fly about. SEO, Social Media, pay-per-click, Cost-per-action, etc.

All of these online activities are not only about traffic, but drawing traffic to yourself, and of course the icing on the cake is what traffic returns consistently.

For certain niche retail products having that traffic return a few times a year is a good conversion, however for other online sites, such as postage and parcel delivery as well as gaming and betting, the desired outcome is returning traffic with a much higher frequency, weekly or if possible daily. Here are a few tips on how to go to the desired traffic rather than waiting for it to come to you.

1. Yelp

Internet searches that are driven through mobile devices have exceeded those through desktops and laptops. This tells us that online behavior is rapidly evolving into the need for instant gratification. Yelp is a spectacular platform to register your business with all its details, as it works both through an app that offers instant notifications or suggestions as well as an excellent desktop/laptop version”.

5 Tips on How to Build Your Business Visibility With Online Reviews

Business.com

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