Aaron Houghton says, “Over the last four years I’ve helped thousands of businesses create marketing guilds so they could generate more leads and customers, share marketing costs, and ultimately dominate their target markets.

You might ask, what the heck is a marketing guild?

Unlike an industrial guild where businesses creating similar products or services work together, a marketing guild is a group of businesses that sell different products to the same people.

Typically a marketing guild is formed by one or two marketers who invite marketers at other businesses with similar customers to join them. For example a mortgage broker, a custom home builder, and a real estate agent could work together to create a marketing guild focused on homeowners in their region.

Some businesses may belong to more than one marketing guild. This is common if you sell to distinctly different customer segments, for example an HVAC company that offers both commercial and residential service”.

Easy Marketing Partnerships That Work: Why Every Marketer Needs a Marketing Guild

HubSpot

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