‘How to Build a Social Media Army’ – HubSpot
Richard Stephens says, “The superheroes in Marvel Comics’ Avengers series often join forces, commonly in some sort of shiny form-fitting clothing, to defend the weak and powerless. Whether it was Thor’s bulging biceps, Ironman’s impressive armour or the Hulk’s super strength – at some point or another, I’m sure that something about this bunch has probably caught your attention.
Typically, the road to beating the baddies is generally an uphill one. Even superheroes need to hone their super powers, overcome a few hurdles, plot their defence and ultimately work together to save the world.
While your social media strategy may not call for the same techniques required to defeat a super villain, marketers can learn a thing or two from the Avengers. Here are a few ways that social media marketers can embrace their inner superhero and build their own social media army.
Training your team
It takes a lot of hard work to be the best. Ensuring that your staff understand the value of digital/inbound marketing and social media is all about training. If they don’t understand what social media and inbound marketing can do for the business, chances are that they won’t do it very effectively”.
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