‘How to Develop a Social Media-Crisis Strategy’ – Entrepreneur
Pratik Dholakiya says, “It may be difficult to imagine that a comment on social media, or ad campaign, graphic, misquote or argument could cost your organization immeasurably in terms of sales and brand favor.
But these events do occur, increasingly. With communications now moving nationally and internationally at the speed of IOT, compromises can occur, and it is essential to have a solid social media-crisis strategy in place, and ready to implement.
What contributes to a social media crisis?
Digital marketing teams and community managers deal with small problems and minor incidents on a daily basis. One of the most important aspects of social media management is handling negative or inappropriate comments and images and ensuring channel security and customer-service responses that enhance consumer’s experience and with its brand and your image”.
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