Thomas Smale says, “Your ecommerce store is up and running, and you’re getting some sales. Congratulations! But, if you thought you could squeeze every bit of profit out of your business without optimizing your store and using the right strategies to engage customers, you thought wrong.

Generating new business is one way to increase your ecommerce sales, but there’s a good chance you could be doing more with the customer base you already have.

Here are five ways to increase your online sales.

1. Upsell and cross-sell products.

You buy a brand new guitar, but within a few short years, you’re looking to upgrade. That’s when you could be upsold to a better, more expensive guitar.

So, you buy the guitar, but you soon realize you need strings, a capo, a tuner, a case and other related accessories. Cross-selling happens when a business knows you’re going to need other items to go along with that shiny new guitar”.

5 Ways to Increase Your Ecommerce Business Sales

Entrepreneur

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