‘Content Marketing Takes a Turn for the Better: New 2017 Research’ – CMI
Joe Pulizzi says, “If you were able to join us at Content Marketing World — or have been following some of the coverage — you know that the tides are turning. While last year at this time we were facing the trough of disillusionment, the energy and momentum we are seeing right now are far more positive. In fact, our newest research,B2B Content Marketing 2017: Benchmarks, Budgets, and Trends—North America, backs this up.
Sixty-two percent of B2B marketers in North America say that compared to one year ago, their organization’s overall approach to content marketing has been much more or somewhat more successful.
This was just one of the findings in Content Marketing Institute/MarketingProfs’ B2B Content Marketing 2017: Benchmarks, Budgets, and Trends—North America sponsored by Brightcove“.
Content Marketing Takes a Turn for the Better: New 2017 Research
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