‘The four pillars of the future of SEO’ – Search Engine Land
Pratik Dholakiya says, “SEO has come a long way from being all about on-page optimization, building backlinks and creating “relevant” content. When I read popular search engine blogs, I notice a definite trend: SEO is moving toward a more inclusive strategy that goes beyond new ways of link building or content marketing.
A huge part of present-day SEO practices is brand building and influencing search queries themselves, as opposed to starting with a truckload of keywords and creating content around them. Therefore, while links, keywords, content and site optimization remain the building blocks of SEO, the columns on which the edifice is being built are taking on a different appearance. Let’s see what these pillars are.
1. RankBrain
Although RankBrain is the third most significant ranking factor in the Google algorithm, it is perhaps the most misunderstood one. The speculations and counter-speculations never seem to end.
Since RankBrain was one of the few algorithm updates that Google first revealed to a major news publication, it has caught and held onto the attention of the general tech-reading public, in addition to search engine marketers”.
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