‘What does disruption really mean? We asked the disruptors’ – Econsultancy
David Moth says, “Disruption is one of the buzzwords that gets used ad nauseam these days.
All startups hope they’ll be the ones to shake up their industry, but true disruption is hard to find.
We know that all too well having set ourselves the challenge of identifying 100 brands that can be defined as innovators in their field.
Along with Marketing Week and Salesforce, we scoured the globe looking for exciting companies that offer something different.
Having tracked them down and produced a rather lovely Top 100 Disruptors 2016 report, we’ve asked a few of the founders for their opinions on what it means to be disruptive.
In this video you can hear from the following people:
- James Kirkham, chief strategy officer at Copa90
- Stephen Rapoport, founder of Pact
- Kirsty Emery, co-founder of Unmade“.
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