‘6 Steps (And One Tool) to Clean Up Content Messes’ – CMI
Greg Verdino says, ““Do our content reviews need to take so long?”
“Why do our writers keep reinventing the wheel?”
“Why do the articles in the same part of our website take such different approaches?”
If you’re up against questions like these, you have content messes on your hands. And you can bet that your prospects and customers get frustrated trying to find what they need hidden in those messes.
You’re not alone. We hear these things almost every time we revamp a website. A company has built a huge inventory of content, often created by multiple authors. What might have started as useful, usable content created in a consistent way has turned into a mess, which is made worse when the website’s sections are owned by multiple teams. Inconsistency reigns, and the content experience suffers — either for the whole site or for a section where a visitor might expect every page to deliver the same type of information in the same way”.
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