Robert Katai says, “Did you hear the news? Instagram launched a new feature. Some people say that it bears a striking resemblance to Snapchat’s feature with the same name.

If you didn’t hear about it, listen to this This Old Marketing episode to hear in detail what Joe Pulizzi and Robert Rose have to say about Instagram Stories. To summarize, they say: “If you can’t beat ’em, clone ’em.”

But what if we go further and look at how to use Instagram Stories in your content marketing strategy?

Smart content marketers care about how to leverage their game to build a community, connect with it, and make the brand part of their audience’s life”.

6 Ways Brands Can Leverage Instagram Stories

Content Marketing Institute

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