‘Authority & link building with real-time Penguin’ – Search Engine Land
Marcus Miller says, “So it happened. Google finally released Penguin 4.0 — the last Penguin update of its kind, as it now processes in real time as a part of Google’s core ranking algorithm.
In this post, I want to take a look at what Penguin is, how this update affects the SEO community as a whole and how the brave and the bold can continue to safely improve their organic visibility without fear of repercussions from punitive search engine algorithms.
The announcement
After a few weeks of turbulence in the SERPs, the announcement that many had predicted was finally made.
The Penguin 4.0 announcement had two key points:
- Penguin is now running in real time. This is really good news. There are lots of folks out there who have paid the price for low-quality SEO yet are still not seeing a recovery after removing or disavowing all of their spammy backlinks. Certainly, a house built on dodgy links will not spring back to a position of strength simply by removing those links; however, there are many businesses out there that seem to have been carrying algorithmic boulders around their digital ankles. Hopefully, these folks can now move on, their debt to a punitive algorithm update paid in full”.
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